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Why Tech Write use a Copywriting Agreement
Much of what we do in a copywriting project is taken on good faith – we do our very best to meet the needs of our customers every single time. But we also like to have a signed agreement in place...
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Shiny new site? Don’t neglect the copy
A business website which does not result in leads or sales is a failure. Graphic design and marketing both play their part in increasing website effectiveness, but the significance of the website copy...
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Content Marketing – Why Worry About White Papers?
If you operate in the B2B marketplace, it is extremely likely that at some point you will have been asked to trade your email address in return for receiving a “white paper”. This magical document...
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Celebrating Saint Piran and Copywriting on Saint Piran’s Day
The 5th of March is the feast day of Saint Piran, patron saint of tin miners and (arguably) Cornwall itself. The founder of the Abbey of Lanpiran, Saint Piran is believed to have been of Irish descent...
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Copywriting tip – Would you like more business?
Yesterday I received a message via LinkedIn with the compelling subject line “Would you like more business?”. This simple, powerful opener had the desired effect – I clicked through to see what amazing...
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Copywriting tip – Don’t disappoint with your writing
A quick glance at Twitter sometime after 10pm on Thursday would have shown a lot of interest by people who had just finished watching BBC1′s shiny, new drama series “Mayday”. Over the course of five...
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Copywriting tip – Spelling mistakes can change your message
On the way into work this morning, I passed a sign on the door of the cafeteria: “Kim is ill today so service may be a little slower than normal. Please bare with us ” Surely everyone knows that “bare”...
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Happy Birthday Twitter
Whether you regard Twitter as an annoying distraction for txtspk-obsessed teens, or as a useful information sharing and gathering tool, the fact that it has reached the mature (in Internet terms) age...
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Web Content tip – Are you ready for Christmas?
Today marks nine months until Christmas Day. To that it into perspective it’s worth remembering that one-quarter of a year has already passed since the last one. So why am I on about Christmas before...
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Copywriting tip – Google Translate won’t cut it
If you’ve ever visited a foreign website, Google Translate may have helped you understand the text. You will know from experience though that the translation is a little bit dodgy, with some odd...
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Web content writing – Are you over-reliant on PPC?
Fact – Your website needs increased traffic to raise sales Fact – Search engines remain the number one way for people to discover your website Fact – Paid search results can get you to the top of...
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Copywriting tip – Let someone else write it
You already know that your company website is of critical importance as a lead generating and sales tool. You probably also know that most people find your website for the first time using a search...
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Copywriting Classic – Remembering Mrs Thatcher
Whatever you think about Margaret Thatcher and her legacy, one of the most memorable aspects of her political career was the incredible 1979 election campaign poster for the Conservative party....
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Website apology
This is just a quick apology to anyone who has tried to access the Tech Write website over the past few days and run into problems. Like so many other webhosts, the company who provides our web space...
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Copywriting tip – National Stop Snoring Week
Wake up! Believe it or not, the 22nd-27th April is National Stop Snoring Week here in the UK. Although the event is intended to raise awareness about sleep apnoea and other sleep-related disorders,...
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Was “Broadchurch” scripted by a copywriter?
British crime drama fans are still debating the relative merits of ITV’s flagship program “Broadchurch” which reached its dramatic conclusion last night. The series deals with the murder of a young boy...
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Copywriting Portfolio – Clearswift
As a leading provider of IT security solutions worldwide, solutions vendor Clearswift recognise the importance of appearing to be cutting edge, to inspire confidence in customers that their packages...
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Copywriting Tip – Buy Cheap, Buy Twice
Normally I find the Money Saving Expert enewsletter to be a useful read, both from a personal and business perspective. Something in today’s edition however made my blood run cold. The idea of anything...
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Copywriting Tip Revisited – Fake Reviews are a Bad Idea
Some time ago (August 2012 if you want to be pedantic), we discussed the dangers of commissioning or writing fake product reviews for your brand. Although you might expect such tactics to be the...
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3 Years of providing professional copywriting services
At some point in the past few weeks, Tech Write passed the three year mark. And I missed it. I’m not quite sure when it happened, but the reason I missed it was because I was hard at work on...
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